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EVONI - Smart Phone Game Commercial 

UK, June 2024, on location

Picloc Ltd

In this commercial, as the production designer, I created nine different settings at a single location within a limited budget, including a gallery, conference room, arm wrestling contest, and restaurant.

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Design a scene that meets the requirements of vertical screen advertisements

The target market for this advertisement is North American mobile game users, and it will be released on various vertical screen applications. To meet this requirement, I chose smaller furniture when designing the art scene and focused on the foreground rather than the background.

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Make use of the existing space to create as many different themed scenes as possible

One major advantage of vertical screen advertisements is the ability to hide certain spaces. In this advertisement, I used this to my advantage by focusing the limited budget on key props, creating nine different scenes in a single location.

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The best way to save the budget is to create or modify props yourself

In this advertisement, the total art budget was only £600. The lucky wheel was a key prop, and renting an electric, illuminated wheel in London would cost at least £300 per day. I chose to print and modify a wheel stand myself, which allowed me to achieve its basic functionality.

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