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Taste of Home - Hungry Panda

This was the first commercial project I took on during my time at film school. I was responsible for content planning and production design on this project. Given the tight schedule, after brainstorming with the director, I quickly created storyboard drafts, then proceeded with prop purchasing and location scouting based on the drafts. What’s interesting about this commercial is that the protagonist is portrayed as a student studying in London. We used split screens to represent the different time zones between London and the character's hometown in China. The selling point of the food delivery company was their focus on Chinese cuisine, allowing the student to enjoy hometown meals, thus connecting the two time zones.

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Storyboard

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